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Donna McArthur's avatar

An excellent post Dee, thank you. Also, I love your tagline which I think is new. Well done!

I appreciate the nudge to grab Rubin's book, it's been on my list for ages. I also liked how you tied this back to your business life, love and the ability to change.

I love your term BGO's! I agree, they seem so obvious in retrospect but until we see them they can't be found, no matter how hard we search. All we can do is lay the trail of breadcrumbs and hope a BGO comes looking for us. I find it tricky when I'm in the WANTING stage, looking for that BGO, almost trying to actively hunt it down which, clearly, we know does not work and usually creates the opposite effect.🤔 (that emoji is called 'thinking face' in case, like me, you did not know).

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Bill Beshlian's avatar

I call them Aha moments. I believe an insurance company did an advertising campaign around this phrase once.

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